CORE.
An identity built from the inside out.
What remains when a brand is reduced to its essence? CORE explores that question through a confident, pared-back identity for an innovation-led brand.
- Context
- Concept identity
- Contribution
- Identity design, mark exploration, typography
- Deliverables
- Wordmark, visual explorations, application mockups
The brief
Build a conceptual identity around innovation and clarity. The challenge is to give an abstract name a recognizable visual character across different applications.
The decision
The rounded wordmark provides the identifying feature. High contrast and generous space keep it prominent; the gradient introduces energy without requiring a different graphic language for every application.
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