PROJECT / 02PRINT & ILLUSTRATIONConcept currency series

Indian Currency.

A country’s stories, held in your hands.

A reimagining of Indian currency as a cultural storytelling medium. Each denomination opens a different window into heritage, expression, wellbeing, or scientific progress.

Context: Concept currency series
Contribution: Concept development, illustration, layout
Deliverables: Currency concepts and supporting visual research

Indian Currency project overview — Overview of the illustrated currency collection · Select image to inspect

01 / CONTEXT

The brief

Use a familiar printed object to tell several stories about India. Each denomination needs a distinct theme while belonging to one recognizable collection.

Indian Currency design development and details — Illustration development and cultural motifs · Select image to inspect

02 / DESIGN DECISIONS

The decision

A shared note structure holds the series together. Theme-specific illustration and color distinguish Rajasthani culture, classical performance, Ayurveda, and space exploration without abandoning the common format.

Indian Currency application 2 — Themes and visual direction across the series · Select image to inspect

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Let’s talk about it.

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Indian Currency.

A country’s stories, held in your hands.

The brief

The decision

Let’s talk about it.

SAMP — Diwali Packaging ↗